Sr. Art Director / Brand Digital Team

• Led a brand identity refresh, refining illustrative elements, establishing clearer visual hierarchies, and defining standards that guided illustrators and cross-functional partners.

• Developed upper-funnel brand-awareness campaigns across digital, landing pages, OOH, content marketing, and paid social.

• Partnered with product, analytics, and development teams to connect brand expression with a cohesive omnichannel customer experience.

Team Lead / Digital Brand Creative

• People Leadership: Led two designers and mentored a broader studio group supporting email marketing and the Beauty Insider membership program; managed workload, priorities, creative development, and day-to-day direction.

• Creative Direction: Set creative objectives, developed campaign concepts, directed photo shoots, and shaped visual and editorial direction across digital campaigns.

• Design Systems: Helped redesign the Beauty Insider design system, establishing a framework that improved production processes and introduced clear visual and messaging hierarchies for the new Beauty Insider program.

• Cross-functional Leadership: Partnered with analysts, developers, and channel owners to improve e-commerce creative and create a more unified customer experience.

Creative Team Liaison / US, UK & Korea Brand Creative Teams

• Led cross-market creative collaboration across US, UK, and Korea, guiding local designers and aligning stakeholders around brand and campaign direction.

• Drove integrated digital and print campaigns, including product launches, membership communications, and global brand materials.

• Managed international image libraries and creative assets to support consistent brand expression across markets.

• Partnered with global teams to deliver effective, budget-conscious creative solutions for global and e-commerce marketing initiatives.

Creative Director / UK Brand Creative Team

• People Leadership: Led a four-person creative team through a major product and brand launch, setting objectives, tracking progress, and shaping the team's creative vision.

• Brand Strategy & Localization: Developed strategic positioning for the UK market, adapting messaging, visual identity, and brand expression to local consumer and cultural context.

• Brand Identity: Developed concepts and directed photo shoots that translated the heritage of the Japanese beauty brand into a cohesive UK brand expression.

• Operations & Partnerships: Managed creative workflows, budgets, and vendor relationships while serving as a creative point of contact for teams in Japan and Korea.

Art Director 

• Coordinated monthly production schedules with agencies, stylists, and photographers, monitoring integrated campaigns for smooth execution.

• Developed concepts for membership magazines and marketing materials; directed editorial photo shoots and TV advertising.